Alison Burrows GMBPsS FCA
Former CFO and Executive Board member, I now provide international, personal and executive coaching to individuals, senior leaders and businesses who believe in, and want to unlock their full potential.
As a senior executive myself, having worked in venture capitalist backed and owner managed businesses, I bring to coaching a real understanding of the complexities of business today. My educational background as a Chartered Accountant, fellowship status ICAEW, and my BSc Hons degree in Psychology, from Lancaster University, places me in a unique position at the intersection of human behaviour and business strategy.
A graduate member of the British Psychological society and having trained with Barefoot Coaching on their flagship level 7 coaching programme. I bring a psychological and leadership perspective to my coaching sessions. My approach will always be tailored individually but I remain committed, regardless of the approach, to unlocking potential and moving forward with action-based solutions.
My Story
After earning my BSc Hons in Psychology from Lancaster University, my career trajectory shifted when I chose to pursue training as a Chartered Accountant. I successfully qualified with Smith & Williamson, named one of the world's top 10 accounting firms in 2024, where my role in the audit and accounts department granted me exposure to a diverse range of businesses. Additionally, I contributed to Smith & Williamson's North London Charity division, collaborating with esteemed organisations such as the Dulverton Trust and Getty UK.
I then moved from accountancy practice into industry with a service-based, venture-capitalist backed business. An early highlight in my career was featuring in Who's Who of Britains Business Elite 2009 - young business leaders. A publication which is still proudly displayed on my bookshelf today. Whilst at the company, I progressed to the role of Chief Financial Officer (CFO) a position on the Executive Board, responsible for Finance, HR, Payroll and IT divisions of a c. £170m turnover business. I had the opportunity to lead initiatives involving company acquisitions, mergers, refinancing, cultural change programs, overseas related parties, and management buyouts.
After 10 years I stepped away from corporate life after welcoming my son with the aim of trying something new. I ventured into entrepreneurship, establishing my visual branding consultancy. Specialising in assisting owner-managed businesses with visual branding style and marketing materials. Producing the visuals for their unique business brand and exploring their USP. It was during this time I rediscovered my passion for understanding people, their motivations, and the intricate dynamics of their relationships.
The next chapter led me to integrate my diverse experiences and embark on a journey as a Business and Leadership coach, with Barefoot Coaching's flagship level 7 coaching program. I am deeply committed to the transformative potential of coaching in reshaping how individuals and businesses navigate today's intricate landscape.
Beyond coaching and continuous learning, I serve as a Non Executive Director at a c.£10m t/o Independent School, chairing the Finance & Resources Committee, among other responsibilities.